Agenda
Sales Kick-Off 2026
The Fish, Worcestershire | 14 – 16 April
Agenda
Sales Kick-Off 2026
The Fish, Worcestershire | 14 – 16 April
This April, the EMEA team comes together for our Sales Kick-off in a setting chosen to encourage focus, connection and getting aligned on 2026 priorities. Hosted at The Fish in Worcestershire, this year’s SKO blends structured, practical content with a distinctly British atmosphere – modern, relaxed and ideal for stepping away from the day-to-day to align on what’s next.
Day One – Tuesday 14 April
Time
Session
Discussion Leaders
12:00 PM
Lunch
The Hook Restaurant
13:00 PM
Welcome to A10’s EMEA SKO
Anthony Webb — VP of Sales and EMEA SKO Host
13:10 PM
EMEA: Delivering the Vision of the Future
Anthony Webb — VP of Sales, EMEA
13:25 PM
Sales and Marketing: Execution Built for Success
Sheen Khoury — EVP of WW Sales and Marketing
14:10 PM
How We Grow A10: Accelerating Growth Together
Caspar Derksen — VP of Marketing
Sammie Norman — EMEA Senior Marketing Manager
14:55 PM
Break
15:10 PM
Inside the Strategy: A Conversation with our CEO
Remote:
Dhrupad Trivedi — CEO
Anthony Webb — VP of Sales, EMEA
15:55 PM
A10 Networks 2026: Strategic Sales Vision
Remote:
Aris Wong — VP of WW Engineering
Mikko Disini — VP of Product Line Management
16:55 PM
Break
17:10 PM
Partnering with Sales Ops
Remote: Jeff Narduzzi — Senior Director, Sales Operations
17:10 PM
Technical Community Discussion – SEs Only
Green Room: Sinan and SE Team
17:40 PMÂ
How to Position AI Firewall to your Customers
Remote: Jamison Utter — Head of Strategic Marketing
18:25 PM
Day One Closing
Anthony Webb — VP of Sales and EMEA SKO Host
18:30 PM
Free Time
19:15 PM
Welcome Pre-drinks
Bar Area
19:45 PM
Welcome Dinner
The Hook Restaurant
Day Two – Wednesday 15 April
Time
Session
Discussion Leaders
09:00 AM
Day Two Welcome and Recap
Anthony Webb — VP of Sales, EMEA
09:15 AM
Customer Case Study – Elevating Customer RelationshipsÂ
Adrian Taylor — VP of Sales, Core Europe
10:00 AM
ThreatX Update & Up IQ Introduction
Sinan Ilkiz — SE Director, EMEA
10:45 AM
Break
11:15 AM
STC Enterprise License & Support Agreement
Amr Alashaal — VP of Sales, Middle East
12:00 PM
Winning with A10: Turning Enterprise Security into a Growth Engine
Stephen Dallas — VP of Sales, Emerging Europe
12:45 PM
Lunch
14:00 PM
Emerging Europe Breakout Session
Main Lounge Area
14:00 PM
Middle East Breakout Session
Conference Room
14:00 PM
Core Europe Breakout Session
Green Room
16:00 PM
Break
16:15 PM
AI Guardrails: Turning Risk into Revenue
Sinan Ilkiz — SE Director, EMEA
Sam Spence — VP of Global Technology & Systems Engineering
Jake Breach — Head of Marketing (Hammer)
17:00 PM
Day Two Closing
Anthony Webb — VP of Sales, EMEA
17:15 PM
Free time
19:00 PMÂ
Pre-drinks
The Hook Restaurant
19:30 PM
Gala Dinner and Awards
The Hook Restaurant
Day Three – Thursday 16th April
Time
Session
Discussion Leaders
09:00 AM
Day Three Welcome and Recap
Anthony Webb — VP of Sales, EMEA
09:15 AM
Building a Competitive Edge in Every Deal
Sinan Ilkiz — SE Director, EMEA
10:00 AM
No Silos, Just Sales: Marketing & Channel Aligned
Sammie Norman — EMEA Senior Marketing Manager
Chris Martin — EMEA Channel Sales Director
10:45 AM
Future-ready: Strengthening Our Partner Ecosystem for What’s Next
Anthony Webb — VP of Sales, EMEA
Chris Martin — EMEA Channel Sales Director
Jason Chibnall — Managing Director, Hammer​
Ricardo Pinto — Business Manager – V-Valley
Chris James-Killer — VP Global Sales, Xpand-Net
11:30 AM
Break
11:45 AM
Winning with New Strategy (Winning and What Does Success Look Like)
Sheen Khoury — EVP of WW Sales and Marketing
12:15 PM
Closing Comments
Anthony Webb — VP of Sales, EMEA
12:30 PM
Lunch
14:00 PM
Airport Transfers Depart
Event Sponsors
We’re grateful to our EMEA SKO sponsors for their collaboration and for helping make this event a success.
